It's Simple.

You want 5-star reviews. So you buy snacks to keep riders happy, but at an added cost to your bottom line. Orange Finder works directly with companies to sponsor you with free snacks that keeps riders happy on the trip. 5-stars without added cost to you. Oh, and you get a bonus($) when the rider buys the snacks from the company. 

Juggling watermelons is hard, Orange Finder is simple. The driver, the rider and the snack company... everybody wins.